INbound
By partnering with Dell, UITS Learning Spaces has created a program, INbound, to offer affordable, enterprise-grade laptops with IU-custom software and direct Dell Support to students. Knowing that students cannot have fun at IU without keeping academics in track with the right technology, we created this campaign to spread awareness that INbound allows students and families to experience IU to its fullest with a reliable tech supported laptop.
4 person group project where each member contributed equally to copywriting and art direction.
Every student at IU has at least one picture in front of the picturesque Sample Gates. This is just a small part of everything students can experience at IU when they’re not worrying about the academics, thanks to INbound.
Going to IU basketball games as a student is an experience like no other. No student wants to miss out on these fun times due to their laptop not working fast enough to keep up with their assignments.
IU parents remember fondly on their times at IU back in the day. Not much as changed since then. Students can still have the best IU experience with INbound, even 40 years later.
While times have changed at IU from generation to generation, getting the full IU experience is still a valuable aspect of college life.
Free-standing inserts definitely stand out among all the sheets of paper a student receives in their “IU Said Yes!” admission packet. With a quick summary of what INbound offers, both students and parents can be swayed into making the right choice for their students’ academic success.
Bloomington traffic can be surprisingly heavy during the week. At least if someone’s waiting in traffic, they won’t have to worry about waiting for their laptop to load with INbound.
Any Hoosier remembers fondly the huge IU vs No. 1 Kentucky basketball upset. No student wants to miss out on any more big moments like this due to a faulty laptop.
IU most definitely has a ton to offer. Students shouldn’t have to miss out on the great IU experiences due to stress about their laptop not working well enough.